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CREATE TRUST WITH CONVERTNOW
Remove pain points and make clients excited
When prospects visit your website, they’re researching and looking for help to navigate the tricky road of buying a property. ConvertNow helps you create environments that inform, educate and speak their language so they feel safe to take the step to buy.
Buying off-the-plan is daunting
Because we work in the industry every day, it’s easy to forget how scary buying property can be. For the majority of people, it is the biggest financial transaction they will ever conduct. Plus owning a home is deeply personal and psychological. Buying off-the-plan is even harder because:
Buyers can’t touch or feel the product they’re purchasing
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The size of the transaction is huge
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Most people only buy property a few times in their lifetime - so the process isn’t familiar.
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There’s lots of overwhelming contracts and paperwork
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News headlines about builders and construction costs make buyers anxious about who to trust.
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Buyers need to conduct a lot of research to feel confident they’re getting a good deal.
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There’s a lot of risk and a high cost to making a wrong decision.
If the only tool you have is a hammer, every problem looks like a nail
The property development industry has been using brochure-styled websites, email, PDFs and follow up phone calls for the past 20 years. But changing consumer behaviour means these tools are becoming increasingly ineffective.
Your development, your team and your potential buyers deserve a sales and marketing system that meets their needs, makes their jobs easier and builds confidence across the life of your project - as well as making sales right now.
Why your development needs ConvertNow
No one answers the phone to unknown numbers anymore
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Buyers are more likely to conduct research and ask questions after hours
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Buyers expect an immediate answer - not a call during business hours
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Your sales team deserves leads that are more than just vague interest on social
Every off-the-plan property project deserves
Technology that simplifies - not complicates - your processesa
Marketing that engages deeply and over time
Better qualified leads and superior, transparent data-tracking and nurturing that boosts your sales
Clear data that improves your decision making in real time and makes conversion exciting and fun.
Paul Wilson
CEO & Co-founder
“Changing consumer behaviour means property developers struggle with wasted time, money and energy on unqualified leads when marketing off-the-plan projects because they rely on manual systems and outdated processes to close the deals. No one answers the phone any more to an unknown number!
At ConvertNow, we address this by using the latest in big data, AI, behavioural tracking and relationship nurturing to enhance lead qualification and sales conversion from first touch to final sale.
ConvertNow allows off-the-plan marketing and sales teams to focus efforts on prospects who are most ready to buy, while warming longer term leads to readiness.
This approach leads to more effective sales interactions and higher conversion rates both short and longer term. “